Our People

Pragmatica Limited is a Wellington-based evaluation and research consultancy established by Judy Oakden in 2007 (previously trading as Judy Oakden Consultancy) to bring her skills as a highly experienced research and evaluation consultant under an umbrella organisation and to more effectively work with peers and client organisations.

Judy’s evaluation practice has a strong focus on adaptive management and utilisation. She is a skilled facilitator, knowledgeable in the development and use of evaluative rubrics to frame evaluations, and adept in the use of sense making processes during analysis.  Judy regularly develops evaluation systems and frameworks, conducts research and evaluation, and mentors others in developing evaluation systems and evaluation rubrics.

Judy has a Bachelor of Business Studies and a Postgraduate Diploma in Social Sector Research and Evaluation (with distinction) from Massey University. She brings a wealth of consulting experience (over 25 years) across a wide range of organisations to each engagement and is regarded as having highly effective client liaison, project management, research and evaluation design and implementation skills. She is practised at meeting client expectations whilst managing projects to time and budget. Judy is experienced in developing and giving presentations and an experienced public speaker.

Judy Oakden, also has specific training in working with complexity theory. She is currently in the unique position of being the only New Zealand evaluator with Professional Certification in Human Systems Dynamics (2015) from the Human Systems Dynamics Institute in the US.  HSD methodology provides deep insights into the art and science of self-organising systems and helps people thrive in unpredictable environments. In research and evaluation settings, this skillset enables Pragmatica to support clients to frame their evaluation questions appropriately, take account of context and deal effectively with conflicting findings to come to useful evaluative conclusions.

Pragmatica also coordinates with other leading independent New Zealand evaluators and researchers to combine their time and expertise as required on a project-by-project basis. This well-proven collaborative model has operated successfully in our field for many years to deliver comprehensive results for clients.


Judy Oakden, Pragmatica Limited


Pragmatica Limited is proud to be a member of the Kinnect Group.The Kinnect Group is an evaluation consortium in New Zealand comprised of a small number of independent evaluators. They collaborate on consultancy work, professional and business development, bringing together complementary skill sets, shared infrastructure and a commitment to doing great work that makes a positive difference. Collectively, the Kinnect Group has offices in Wellington, Auckland and Hamilton; with an extensive network of associates throughout New Zealand, Australia and internationally. Our size and structure enables us to be flexible and responsive to your evaluation and business requirements.

Pragmatica also has longstanding collaborations with other New Zealand evaluators and researchers including:

  • Kellie Spee
  • Debbie Goodwin
  • Dr. Alicia Crocket
  • Dr. Will Allen

Judy Oakden is an Associate of the Human Systems Dynamics Institute, and through this linkage Pragmatica Limited is able to call on a wide range of practitioners internationally.